JKKNIUJSS

VIEWING PREFERENCES AND PERCEPTIONS TOWARDS DRAMA IN PRIVATE TV CHANNELS: INSIGHTS FROM AUDIENCES OF MYMENSINGH DIVISION IN BANGLADESH

Authors

  • Jillur Rahaman Paul, Ph.D

    Associate Professor, Dept. of Film and Media Studies, Jatiya Kabi Kazi Nazrul Islam University, Trishal, Mymensingh-2224, Bangladesh

    Author

Keywords:
Preferences, perceptions, private TV channel drama, audiences, storytelling
Abstract

Television drama is considered as one of the most popular genres in media production. In BTV era, many popular TV dramas increased viewers’ engagement. In private TV channel era, started in 1997, TV drama has been continuing its top position. Keeping this in mind, the study has investigated the viewing preferences and perceptions from audiences’ viewpoint using questionnaire survey, FGD and IDI on 384 viewers of Mymensingh administrative division. Both male and female audiences have been taken by using convenient sampling technique. The study found that 50% of the respondents liked TV drama. The majority of the respondents (40.6%) opined that drama viewing frequency is decreasing. Interestingly 82.5% of the respondents mentioned the TV drama maintains standard. The perceptions were determined through 19 sub-factors in six factors such as storytelling, quality acting, entertainment, costume, appropriate set and quality airing. The findings from FGDs indicate that the viewers prefer TV drama but they are concern about maintaining the quality. In responses to 19 sub-factors, many respondents have shown negative and neutral attitude. However, viewers’ preferences, mind set and attitudes have indicated the situation as somehow positive. According to the majority of respondents, perception on TV drama is not entirely satisfactory. Considering the findings, the producers, content creators should come forward to improve in storytelling, acting & casting, entertainment, makeup & costume, set & art direction and quality airing. The producers could also make TV drama of local dialect maintaining its quality.  

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Published
04/22/2026
Data Availability Statement

The researcher/author has stored survey data with himself. It is also preserved as SPSS data set. Readers could be reached by email to the author. 

Issue
Vol. 5 No. 1 (2026): JKKNIU Journal of Social Sciences
Section
Articles

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